To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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digital advertising

| Thursday, Mar 03 2016

Are You Ready to Embrace the Age of Digital Advertising?

Mad Men of the Millennium – The world has come a long way since Mad Men first set foot on Madison Avenue. Not only have the clothes changed, but so too have the roles, skills, and opportunities. Due to vast technological advancements, the marketing landscape has shifted from print to digital, creating opportunities for advertisers […]

| Thursday, Mar 03 2016

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Read Marketo’s full article here

| Thursday, Mar 03 2016

Best Practice for Digital Display Ads

Display adverts are visual advertisements that can be placed on a variety of online media.  They come in vast array of formats such as text,images, video, flash andmore.  Whenever constructing and placing display ads, it’s always a good idea to abide by some best practices. Download Marketo’s ebook to learn the best practices for a […]