To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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| Thursday, Mar 03 2016

15 inspiring quotes from digital leaders

What makes a great digital leader? That’s the question we attempt to answer in our latest research, Effective Leadership in the Digital Age. As a little entrée, I’ve compiled 15 quotes about leadership and company culture from some of the world’s most famous digital leaders. This article was originally written by By Ben Davis @ Econsultancy.  […]

| Thursday, Mar 03 2016

The Biggest Content Marketing Trends of 2015

By Jack Simpson @ Econsultancy.  There’s no doubt that content marketing will continue to feature heavily in marketers’ lives next year, but let’s take a look at some of the biggest trends within this channel from 2015. Click here to download the full article

| Thursday, Mar 03 2016

Best Practice for Digital Display Ads

Display adverts are visual advertisements that can be placed on a variety of online media.  They come in vast array of formats such as text,images, video, flash andmore.  Whenever constructing and placing display ads, it’s always a good idea to abide by some best practices. Download Marketo’s ebook to learn the best practices for a […]

| Thursday, Jun 18 2015

How Marketers Can Earn Respect at the Revenue Table

Many believe that Indonesian private equity has entered a new cycle. While the first phase wasdominated by domestic players, global andregional GPs are now on the ground making investments and are here to stay thanks to the… country’s strong fundams and growing