To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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| Thursday, Jun 18 2015

How Marketers Can Earn Respect at the Revenue Table

Many believe that Indonesian private equity has entered a new cycle. While the first phase wasdominated by domestic players, global andregional GPs are now on the ground making investments and are here to stay thanks to the… country‚Äôs strong fundams and growing