To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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Digital marketing

| Thursday, Mar 03 2016

15 inspiring quotes from digital leaders

What makes a great digital leader? That’s the question we attempt to answer in our latest research, Effective Leadership in the Digital Age. As a little entrée, I’ve compiled 15 quotes about leadership and company culture from some of the world’s most famous digital leaders. This article was originally written by By Ben Davis @ Econsultancy.  […]