To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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Content marketing

| Thursday, Mar 03 2016

The Definitive Guide to Engaging Content Marketing

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at […]

| Thursday, Mar 03 2016

The Biggest Content Marketing Trends of 2015

By Jack Simpson @ Econsultancy.  There’s no doubt that content marketing will continue to feature heavily in marketers’ lives next year, but let’s take a look at some of the biggest trends within this channel from 2015. Click here to download the full article