To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

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Best Practice

| Thursday, Mar 03 2016

The Definitive Guide to Engaging Content Marketing

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at […]

| Thursday, Mar 03 2016

Best Practice for Digital Display Ads

Display adverts are visual advertisements that can be placed on a variety of online media.  They come in vast array of formats such as text,images, video, flash andmore.  Whenever constructing and placing display ads, it’s always a good idea to abide by some best practices. Download Marketo’s ebook to learn the best practices for a […]

| Thursday, Jun 18 2015

How Marketers Can Earn Respect at the Revenue Table

Many believe that Indonesian private equity has entered a new cycle. While the first phase wasdominated by domestic players, global andregional GPs are now on the ground making investments and are here to stay thanks to the… country’s strong fundams and growing